Xfinity x The Spruce – Moving Prep Campaign
Moving can be all sorts of things, but pleasant is not one of them.
If anything, it usually makes me want to take to the mountains and become a Buddhist monk, free of the worldly possessions I foolishly thought I could fit into a single car. So, I felt right at home working with Lobster Studio for this Comcast Xfinity campaign: we created 2 videos that explore the chaos of moving while also offering some thoughtful tips and tricks to relax, organise and... well, just get on with it (instead of just going insane).
If anything, it usually makes me want to take to the mountains and become a Buddhist monk, free of the worldly possessions I foolishly thought I could fit into a single car. So, I felt right at home working with Lobster Studio for this Comcast Xfinity campaign: we created 2 videos that explore the chaos of moving while also offering some thoughtful tips and tricks to relax, organise and... well, just get on with it (instead of just going insane).
The result? A light-hearted campaign trading all that moving drama for some “home, sweet, home” vibes.
The first video focuses on building up the perfect moving prep: from the ideal to-do list, to a flawless packing system and, of course, ensuring a good internet connection, we aim to turn this emotional rollercoaster into a smooth, smooth ride.
The second video is all about making that house feel like a home: think improvised cosy corners for the very first night and plenty of connection for your long chats or favourite games, so you can get a familiar feeling even in a brand new setting.
Client: Comcast Xfinity
Agency: The Foundry NYC; Producers: Katie Lincoln, Amy Rio; Production Rep: Anchor Point; Producer: Mike Holm; Production: Lobster Studio; Direction: Nikolay Ivanov; Script: Emilia Barbu; Illustration: Mario Meneses; 2D Animation: Teodor Hristov, Panos Koutivas, Nikolay Ivanov; 3D Animation: Panos Koutivas; Music & SFX: Fabrizio Martini.
